Pittsburgh, PA (June 15, 2021) – North American Dental Group (NADG), a leading dental support organization, has hired Julie Penn for the newly created role of Chief Growth Officer. In this position, Penn will be responsible for patient engagement and retention marketing and communication efforts for NADG’s network of 250-plus supported dental practices across 15 states.
NADG provides non-clinical administrative support for its affiliated practices including human resources, information technology, marketing, payroll, and accounting services. The organization’s clinical approach is determined by its doctor-led Professional Dental Alliance, which also provides career advancement and research development opportunities.
“We have built a company with an empathetic culture whose ultimate North Star is exceptional, uncharted patient satisfaction and retention,” said NADG CEO Ken Cooper. “Julie brings a wealth of marketing experience in the health care field which I believe will help us better the patient experience in our offices, support our teams in the field, and drive our overall growth strategy. We’re pleased to have her join our team.”
Penn comes to NADG from MedExpress, a leading national urgent care platform, where she most recently was executive vice president, chief strategy and growth officer overseeing marketing, communications, strategy and innovations. During her tenure at MedExpress, Penn held a variety of roles with increasing responsibility focused on creating a best-in-class patient experience. She previously held marketing and brand strategy positions at SmartBuilder and RB and has served as an adjunct marketing professor at West Virginia University.
At NADG, Penn will be responsible for facilitating patient awareness and engagement, branding strategy, marketing analytics, field marketing, and communications.
“I am excited and honored to join the NADG family and to work alongside a talented, dedicated and compassionate team,” Penn said. “NADG truly is a mission-driven organization, authentically striving every day to provide best-in-class dental care to every patient, at every visit. I look forward to helping the organization grow to provide unparalleled oral care to more communities and patients across the country.”
Penn earned a bachelor’s degree from Emory University and a Master of Business Administration in Marketing from New York University’s Stern School of Business. She lives in Morgantown, WV with her husband, Mark, and their daughters, Annabel and Rebecca.
About North American Dental Group
North American Dental Group (NADG), based in Pittsburgh, Pennsylvania, was co-founded in 2008 by Ken Cooper and Dr. Andrew Matta. NADG was created to transform the dental experience for patients, clinicians, and support teams and today consists of a network of 250-plus supported dental practices across 15 states. The values of maintaining an emotionally intelligent approach, being thoughtful educators, and displaying a healthy bravado fuel its day-to-day patient care and operations. These founding values are alive and well as NADG celebrates its pioneer spirit by solidifying its partnership with Jacobs Holding AG. For more information, please visit: www.NADentalGroup.com.